해당 글의 목차
introduction
Betting
‘Betting’ refers to the act of placing a bet based on a prediction of a specific event or uncertain outcome.
This expression can be used in a variety of situations other than those involving financial risk, but it is primarily used when gambling.
This includes predicting wins and losses in sports where there is a competitive element, and casino games where each game is played with independent probabilities.
Bookmaker
The principle is that if you place a bet and successfully predict the outcome, you will receive a corresponding reward.
The entity that provides these betting opportunities and pays out winnings is the betting company, and is mainly called a bookmaker overseas.
They provide various types of betting services (sports/online casino/lottery/other games) through various online and offline platforms .
As mobile devices become more widespread and more accessible, more bettors are acquiring and maintaining gaming licenses to create a fair and safe betting culture.
Why do overseas betting companies acquire gaming licenses?
Competition in the online betting market
Bookmakers began competing with each other in various ways to increase revenue and attract more users to their platforms.
As I mentioned, the betting offered by these bookmakers is mainly based on sports predictions and online casino games such as poker and blackjack.
So, they started to promote themselves in their own way, such as offering better odds, more games, and live games.
However, as online betting became mainstream, an environment was created where various betting services could be offered without incurring large costs, and competition became increasingly fierce as bookmakers, both large and small, began to proliferate.
From then on, the focus was on recruiting members through uniform advertisements and media marketing through sponsorships with famous sports teams.
This marketing strategy was a way to first approach the public in a friendly manner, rather than attracting existing customers who wanted to bet.
However, socially, it was nearly impossible for marketing to generate a positive response to betting, and eventually, betting companies had to come up with other clever solutions.
So, what I turned my attention to was the use of ‘political betting’ .
Political betting
The rise of political betting
Political betting literally means betting on political issues .
This includes betting on the outcome of a politician’s election (Election Betting) or a specific political event (e.g. Brexit in the UK in 2016).
This type of political betting is known to have existed in the UK since before the internet became widespread, when betting was only possible offline.
However, political betting at this time was a concept of event betting operated for a short period of time on political issues of the country only in betting shops or pubs run by individuals.
However, since the main betting venue moved from offline to online , political betting has attracted considerable attention in various ways.
The online environment, rather than the small local betting shop or pub, allows far more people to bet on political events like elections, making it a much more reliable predictor of outcomes.
Because, as we all know, when money is at stake, everyone makes more careful choices than usual.
Therefore, it was quite common for the odds flow in political betting to match the actual outcome .
From then on, many media outlets began citing these bookmakers’ data when predicting political outcomes, and the public began accessing betting sites without hesitation.
The rise of political betting
If you were to pick a year when interest in political betting was at its peak and saw its rapid rise, it would be 2016 .
At this time, there were two major political events that the whole world was paying attention to.
One was the British referendum on Brexit , the UK’s withdrawal from the EU , and the next was the 58th US presidential election .
At the time, both issues were politically significant and could significantly alter the future international situation, drawing significant attention. Consequently, the number of people engaging in political betting, predicting the outcome of these two events, skyrocketed.
Many media outlets cited information such as odds trends by time zone from bookmakers like BET365 and betfair , where political betting was active at the time.
News headlines like “What’s the Gambler’s Choice?” were bound to be intriguing even to those who aren’t usually interested in betting companies.
In both political events, the question was to choose one correct answer from two choices.
It was ‘Remain or Leave’ and ‘Donald Trump or Hillary Clinton’.
There is one common thread between Brexit and the 2016 US presidential election that needs to be explained here.
The point is that things were going exactly as many expected, but then a reversal occurred.
As you can see from the graph above, until the vote counting had progressed to a certain extent, the UK’s remaining in the EU and Hillary Clinton’s victory were both strong candidates.
However, as soon as the vote counting began, a golden cross occurred, resulting in results that were contrary to expectations.
Although it was a series of shocking results, these results also created a lot of buzz in the betting market.
It was a natural reaction, given that consecutive upset results were achieved in political events that rivaled even major sporting events.
The Brexit referendum and the US presidential election attracted so much global attention that many people placed bets out of curiosity.
Those who had made a decent profit from the reverse betting trend naturally entered the betting market, and from this point on, the number of light users and users who enjoyed unique betting methods began to increase rapidly.
The Limits of Political Betting
As political betting grew in popularity, bookmakers began offering more political bets.
There were places that offered bets on elections in all presidential countries, as well as on congressional and gubernatorial elections, and even on the timing of North and South Korean unification.
There are even companies that specialize solely in political betting.
With many gamblers’ bets, odds began to be calculated more reasonably, and with the odds changing moment by moment depending on the issue, predictions about the political situation became more accurate.
Bookmakers were the only ones predicting a “landmark” victory for Trump in the 2024 US presidential election .
However, from a user’s perspective, political betting has one major drawback.
That ‘s right, political events are not like sports matches or casino games where you can bet on them continuously .
This is natural, but things like elections and policy implementation do not end overnight.
So, most users would place bets on certain issues in advance and then leave the site until the results were announced, or in some cases, there were no bets at all due to a lack of notable political issues.
So, betting companies have caught on to the problems of political betting and have come up with various unique betting options in addition to political betting to attract casual users .
Unusual bets
Conditions for unique betting
Here are some of the unique betting options that betting companies have considered to attract casual users:
- We will set it up so that it feels as non-gambling as possible.
- You will be able to bet continuously in as short a cycle as possible.
- How many elements can be analyzed?
First, as mentioned in the political betting example, there may be some people who are averse to traditional sports betting or online casinos, so we had to offer betting options that would allow these types of people to participate.
That’s why it was necessary to create a game that minimized gambling and excluded complex betting options .
It also had to have the feature of being able to place bets continuously at any time , overcoming the long betting cycle and irregularity that were major drawbacks of political betting .
Lastly, if the above two conditions are satisfied and predictions can be made through analysis to some extent, I believe that the game can be of sufficient interest to light users.
So, let’s take a look at some of the unique betting games created with these conditions in mind.
Types of Unusual Bet
For content creation, we have compiled a list of unique bets offered by the betting platform ‘1XBET’.
Political betting
First of all, political betting is the most important of the unique betting types .
Despite the long lead-up to the next event and the long wait for results, bookmakers strive to offer as many political bets as possible, as some people visit the site to predict the outcome through odds, regardless of whether they place a bet or not.
When you visit the political betting page, you’ll see a list of countries with upcoming political events or special political betting offers, as shown in the image above.
Click on the country you want to bet on to see a list of betting options covering that country’s political issues, and you can select one to place a bet.
The results and winnings will be announced at the end of the relevant political event (announcement of the winner) or at the end of the time limit indicated on the platform.
In the case of elections, it is also possible to predict the winner through live betting while the votes are being counted.
TV games
TV Games , simply put, are a unique type of betting that allows you to bet on various TV shows, award ceremonies, etc. that are broadcast on TV.
Any program that selects a winner through survival or audition, or that allows the winner to be confirmed through televised events such as the Grammy, Academy, and Nobel Prizes, is considered a TV game.
You can place a bet on a program (show/awards ceremony) by selecting ‘TV Games’ from the sports list on the left and then selecting the program (show/awards ceremony) you want.
As shown in the picture above, the betting options and odds are displayed, and the D-Day notation at the top lets you know when the results will be announced.
Weather betting
Weather betting is a relatively new and unique form of betting, where you bet on the temperature in a particular country.
The temperature measurement location is based on the airport in each country (e.g., Incheon International Airport in Korea, Sydney International Airport in Australia), and the temperature measurement time is based on UTC (Coordinated Universal Time) 00:00 .
For example, if you want to bet on the weather in South Korea on January 25th, you would predict the temperature at Incheon International Airport at 9:00 AM on January 25th.
Since South Korea is at UTC+09:00, which is 9 hours ahead of UTC, you can add 9 hours by calculating backwards.
By clicking on ‘Weather’ – ‘World Airport Weather’ in order from the sports list on the left, you can select (airport) weather betting for each continent and region to which the countries belong.
As shown in the picture above, you can bet on the weather of a country within that continent by dividing it into [exact temperature/temperature range].
In the case of weather betting, since most of the temperature information is known as the time approaches, betting is usually done by predicting the temperature two days ahead.
Want to enjoy a variety of unique bets?
Bookmakers that offer such a wide variety of unique betting games are mostly overseas betting companies .
Because if the number of platform users is not large, there is no need to include games with such low demand in the dividend board.
Ultimately, to enjoy a variety of unique bets on topics like politics, weather, and TV programs, you need to use a company with a large number of members and capital (payment capacity).
Additionally, since there are bets with long-term outcomes, such as those on politics or TV programs (e.g., the 2026 California gubernatorial election), it is recommended to use a bookmaker with a long history of operation.
Taking all these points into consideration, the platform I recommend is ‘1XBET’, an overseas betting site launched in Korea .
1XBET is a global betting platform established in 2007 and has approximately 19 years of operating experience as of 2025 .
We have acquired a gaming license and expanded into various countries, and we have a dedicated domestic domain (KO) and Korean-speaking customer service staff, so you can use our service smoothly in Korea as well.
Above all, it supports deposits in both Korean Won and cryptocurrency, making it the overseas betting company with the largest user base in Korea.
Enjoy unique betting at 1XBET [Promo Code: Code1 ]
- Click on the official promotion banner below to access 1XBET.
- Create an account by clicking ‘Sign Up’ in the upper right corner or through the one-click sign-up window on the left. (No need to enter member information.)
At this time, if you enter Code1 in the promotional code field and sign up, you can take advantage of various promotions that can be used for various betting in the future.
- If you want to bet on politics, you can go to the dedicated political betting page by clicking on ‘Sports Banner’ – ‘Bet on Politics’ at the top.
- You can also find other unique bets through the sports list on the main page.
- How to use bonuses
Please note that these unique betting games are also classified as sports betting, so if you choose sports as your first deposit bonus when signing up, you can naturally use it for all the games we’ve introduced.
